PURCHASE, N.Y., June 15, 2020 – Quorum Federal Credit Union has won three Diamond Awards during Credit Union National Association’s (CUNA) Marketing & Business Development Council’s week-long virtual awards show to honor excellence in credit union marketing and business development. (The Council postponed its 2020 annual conference due to the pandemic.)
Turnout was outstanding for this year’s award competition with 1,295 entries submitted. Six credit unions won Best of Show Awards, 93 won Category’s Best Awards and 255 won Diamond Awards. This year, 68 judges reviewed 1,295 entries to determine outstanding work in 35 categories, ranging from advertising to community events and beyond.
Quorum won Diamond Awards for the following 2019 marketing campaigns:
Brand Awareness
Driving Digital Member Experiences
Email – Single or Series
Maturing Term Retention Campaign
Email – Single or Series
Student Loan Auto Pay Delinquency Reduction Campaign
“We’re honored to have been recognized by CUNA for these three campaigns,” said Carlene Armetta, Vice President of Marketing at Quorum. “All three helped to make the banking experience more frictionless for our members, from the options a member has as a term account [CD] nears maturity, to highlighting all of the different ways members can pay their student loans, particularly Auto Pay.
“What we’re probably most proud of,” Armetta continued, “is our ‘Driving Digital Member Experiences’ win. It helps educate our members (who live across the country) on how to bank with us when and where they choose, through our highly rated mobile banking app, and our robust online banking system. The win reinforces our strategic mission, as we are now a fully digital bank; we’ve slowly closed our branches and invested those dollars into digital services and innovation so that all of our members can benefit from Quorum’s services, not just those in close proximity to a brick and mortar.”
Quorum Federal Credit Union (www.quorumfcu.org) is headquartered at 2500 Westchester Avenue, Suite 411, Purchase, NY 10577. Founded in 1934 as the exclusive credit union for Kraft Foods employees, today the Credit Union serves over 50 companies nationwide (Ogilvy, Avon, Mondelēz International, Philip Morris, etc.) and has members living in all 50 states. Quorum is committed to delivering banking that’s focused on its members, and how its products and services can help them live life as they choose. Its mission is to do good by them and for them, by returning profits in the form of competitive rates, low fees, simple rules, clear communication, frictionless delivery, and unbiased advice. It’s called: Banking That’s Good. For You.™
Credit Union National Association (CUNA) (cuna.org) is the only national association that advocates on behalf of all of America’s credit unions, which are owned by 115 million consumer members. CUNA, along with its network of affiliated state credit union leagues, delivers unwavering advocacy, continuous professional growth and operational confidence to protect the best interests of all credit unions. To find your nearest credit union, visit YourMoneyFurther.com.
CUNA Councils (cunacouncils.org) is a member-led, collaborative community of credit union leaders providing vibrant peer interaction, new ideas and innovation to foster professional development for our members while advocating for the overall success of the credit union movement. There are seven CUNA Councils with a network of more than 7,300 credit union professionals.